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6 week certificate in Leadership & Management

become a more
effective
leader &
manager in six weeks

Next Course Starts 03rd February 2020

Days
Hours
Minutes
Seconds

WHAT OUR STUDENTS SAY

6 Weeks, 90 video Lessons, 6 Live Classes

Six Specialist Areas

WEEK 01

MANAGEMENT FOUNDATIONS

15 LESSONS

When sales forces are managed well, companies drive more revenue. 

Understand what sales management is and how to acquire the skills to be an outstanding sales manager. Learn to recruit, coach and keep, high-performing sales teams. 

Understand how to motivate individual salespeople and teams.

WEEK 02

CRITICAL THINKING

10 LESSONS

Critical thinking. The ability to reflect and make decisions without emotion. 

Learning how to get to the root-cause of an issue helps avoid problems from arising in the future and ensures you consider consequences.

We’ll discuss how to define a problem, then look at tools to determine if it’s a problem or a symptom. We’ll explore the importance of why and look at the Pareto Principle.

WEEK 03

PURPOSE DRIVEN SALES

18 LESSONS

Learn key techniques that connect with customers on a deeper level.

Understand the key elements of a perfect sales call opener. Determine when and when not to use a sales presentation. Create a sales process that adapts to different customer. 

Understand how to develop yourself professionally, how to talk to senior managers and how to position yourself as a strategy partner.

WEEK 04

DELEGATION

10 LESSONS

Many managers sometimes feel overwhelmed. It’s impossible to create more time. 

That work that’s piling up isn’t going away anytime soon. So what can you do? The obvious answer is delegation. 

Delegation is a critical skill for managers as you move up the ranks.  We’ll look at the right mindset for delegating and why so many managers fail to do it.

WEEK 05

DECISION MAKING

15 LESSONS

Learn four styles of decision making and understand which styles are best suited to specific situations. 

Understand how ambiguity is a part of the decision-making process, Learn techniques for involving stakeholders in the decision-making process, and learn how to use a RACI matrix.

Understand which concepts will help you make better decisions faster, with less risk and gain more support.

WEEK 06

MEASURING PERFORMANCE

13 LESSONS

Evaluating salespeople and performance is a vital responsibility for a manager. 

Revenue targets, costs, and personal goals are some of metrics you need to monitor. Review various ways to analyze individual performance and develop plans for improvement. 

Learn how to coach, mentor, and train salespeople; handle appraisals and forecast future sales targets on an ongoing basis.

Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.

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