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$125 Per Month
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3 Months Online Classes

Two expert lessons are released each week each covering a different element of the curriculum.

Lessons are released each Monday and Wednesday.

Weekly Tutor Q&A Sessions

Live tutor question and answer sessions are conducted each week.

The live Q&A sessions are for you to get feedback, clarification or further explanations.

Support & Expertise

Your tutor is onhand to offer support and expertise and to give you advice if needed on your career as a trainer.

What Makes a Luxury Trainer?

So what makes a luxury trainer? Are they better presenters? Do they use PowerPoint slides or flipcharts in some magical way? Or is it how they prepare their sessions?

Simply, a luxury trainer is someone who intuitively practices a learner-centric approach to training and specialises in the luxury industry.

Yes, luxury trainers are great presenters, but they don’t focus their skills on presenting. They use them to lead discussions and ask questions that encourage participants to think deeply and connect with the learning subject.

Luxury Trainers Make an Impact

Luxury trainers are adept at developing rapport with participants and have the ability to help participants develop rapport with one another as well, to create a collaborative session of learning.

And rather than just deliver knowledge content, they help participants to draw on existing experiences to build new knowledge that they can utilise straight away.

Most trainers discuss about what they’ll cover in a session. Luxury trainers discuss the skills the participants will master during the class and link those new skills to the participants job role.

In some ways the difference a luxury trainer brings is subtle. But in many ways that difference is career changing.

Don’t Just Deliver Content

Luxury trainers don’t merely adapt a set of training techniques or content. They focus on trusting their participants to learn. This is about asking great questions and listening to the participants answers, instead of just delivering content and revealing the answers on a slide.

It’s about creating opportunities for participants to draw on their own experiences, rather than sharing only those of the trainer, and it’s about using questions to help participants build good practices as they learn new skills.

Being a luxury trainer is about creating an environment where participants are comfortable and safe during the learning experience.

Course Curriculum

Learning Theory

  • The Brains Learning Centres
  • How Adults Learn
  • Learning Styles
  • Learning Characteristics

Training Preparation

  • Defining the Learning Requirement
  • Learner Characteristics
  • Objective Setting and Content
  • Structuring the Session
  • Attention Focussing Introductions
  • Communicate with Adult Learners

Training Delivery

  • Trainers Nerves
  • The Trainers Toolkit
  • First Impressions
  • Defusing Body Language
  • Correct use of Questions
  • Participant Behaviour

Assertiveness & Confidence

  • Defining Assertiveness
  • How Assertiveness Works
  • A Positive Approach
  • Improving Self-Esteem
  • Four Cornerstones
  • The Words You Use

Behaviour Adaptation

  • Attitude and Behaviour Perceptions
  • Transactional Analysis
  • Understanding Ego States
  • Language Patterns
  • Kipling Questions
  • Principles of Persuasion

Paul Russell

Managing Director  – Luxury Academy London

Learn more about Paul at:

Course Tutor

Paul Russell is an international luxury trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school.

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.

Per Month

3 Monthly Payments
$125.00 Per Month

Scholarship Applications

Luxury Academy offer a number of scholarships for students who may struggle to afford the full fees. Please contact us to discuss your situation.

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