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5 Day Introductory Programme

Starting a business as an
Etiquette Coach

In 30 Minutes a Day

Course Fee £47.00

Next Programme Starting

28th December 2020

Etiquette Coaching

If you ask ten people what etiquette means, you will likely get ten different answers ranging from knowing which fork to use, to when to send a thank-you note.

But this programme doesn’t cover those subjects. The 5-day Introduction to Starting as an Etiquette Coach focusses on guiding you on how to setup your business as an etiquette coach, where to find your ideal client and how to engage them.

5 Days

Training content is delivered over 5 days so you can see small changes every day.

5 Tasks

A new task every day to complete to start the momentum and keep it going.

30 Minutes a Day

Tasks and training content can be completed in 30 minutes a day.

2 Live Classes

Join 2 live, one hour, online classes with your tutor for personalised feedback and help.

You've taken the first step

Congratulations! You have just taken the first step on your journey to a career as an Etiquette Coach. Your love for good manners and social graces can soon become the basis of an exciting and lucrative new career.

Over the five days of the programme, you will discover how to start and define your business as an etiquette coach.

You will learn to define your area of expertise, determine if there is demand for it and understand how to find and target your ideal client.

etiquette coaches are in demand

Today etiquette coaches and consultants are in demand across so many different and diverse markets.

From the large corporate companies who want their managers and directors to understand how to behave with foreign clients to school classrooms teaching children how to make small talk or display beautiful table manners.

building the foundation of your etiquette business

Whilst the this introductory 5-day programme does not cover in-depth training on the subject of etiquette itself.

Etiquette information and knowledge can be covered later in the Certified Etiquette Coach Programme. This short progreamme will help you set and build the foundations of a successful etiquette coaching business

Ready For The Next Step?

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5 Days - 5 Topics - 5 Tasks

Etiquette Coach

Defining your Service Offering

What area of etiquette will you focus on first?

Before starting anything there must be a clear and definable product or service offering. Many fall into the trap of trying to be “all things to all people” and this is a risky road to travel in a new business.

Day one is about understanding and defining exactly what area of etiquette you will focus on in the beginning. This focus is not forever, it is just for the beginning.

Your Competitive Edge

What makes you stand out and what is your USP?

Simply because you decide to set yourself up as an etiquette coach does not mean that clients will start beating a path to your door. Whilst that would be nice, it is not reality. You first have to determine what sets you apart from your competition.

This is what we call your USP or your Unique Selling Point. It is sometimes also called your niche. Knowledge, in and of itself, is not usually a USP unless it is very specialised.


Your Ideal Client

Building your ideal client profile

“I don’t have an ideal client, I can sell my service to everyone” is a phrase that is used too much. You could certainly sell to everyone, but not everyone wants to buy from you. Without a clear client profile you are doomed to failure.

Every business has an ideal client and an ideal audience. Etiquette is no different. But ideal clients differ from country to country and from culture to culture.


Finding your ideal client

How do you find and indentify new clients

Not knowing who your ideal client is or where to find them is like winking at a girl in the dark, you know what you are doing but nobody else does. You can have the greatest service or product but if you are showing it to the wrong people it will fail.

In day one, two and three you discovered what you sell, why you’re the best at it and who you sell it to. Now is we need to discover where to sell it.


Pricing your service

The formula for pricing your service

Knowing where to set your price, is probably one of the most difficult areas with which businesses struggle. Some simply look at their competition and undercut them, others pluck a figure out of the sky and hope for the best.

There is however a formula to determine your pricing strategy. The purpose of every business is to generate profit, revenue is actually secondary. Setting the right price is paramount.


Live Classes

Wednesday and Friday (4.00PM GMT)

Live classes last approximately one hour and take place over zoom at 4pm GMT on Wednesday and Friday.  They are an excellent way to get feedback and to dig deeper into more complex subjects.

  • Wednesday: Engaging your potential clients
  • Friday: Developing your brand voice

The way to get started is to quit talking and begin doing.

- Walt Disney

Next Programme Starting Monday December 28th 2020

Meet your tutor

Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.

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