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4 Week Programme

Become an International
Etiquette Coach

Maximum 10 participants

Next Programme Starting

22nd November 2021


Four Weeks

Four week blended learning programme. 4-5 hour weekly time commitment.

100% Online

Join the programme from anywhere in the world.

Live Classes​

Join your tutor and other students every week in a live class. Live classes last 60 - 90 minutes.

UK CPD Accredited certification

UK CPD Accredited certification

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Becoming an Etiquette Coach

In this 4-week blended learning Certified International Etiquette Coach programme you will learn important principles and practical step-by-step techniques in proper etiquette and behaviour and understand the steps to take to get started in a career as a professional Certified International Etiquette coach.

Apply for a Partial Tuition Scholarship:
There are a number of partial scholarships available for this programme. You can submit an application by clicking below.

Certified Trainer, etiquette coach, HNWI, High Net Worth Clients, Luxury Sales

The first step of your journey

Congratulations! You have just taken the first step on your journey to a career as an Etiquette Coach. Your love for good manners and social graces can soon become the basis of an exciting and lucrative new career.

You will discover how to start and succeed in the etiquette coaching industry. In this course, you will learn the importance of etiquette in people’s lives, see why there is increasing demand for professional etiquette consultants, learn about the numourous benefits of this career, and discover the steps required to start as an etiquette coach.

What exactly is etiquette?

If you ask ten people what etiquette means, you will likely get ten different answers ranging from knowing which fork to use, to when to send a thank-you note. Many people consider etiquette to be something you use when you’re at a fancy dinner or meeting VIPs, but etiquette is more than just knowing what cutlery to use or how to make proper introductions.

Etiquette is all about behaviour, it’s about knowing the right way to behave so you are comfortable in all situations and you make other people around you feel at ease.

In demand across many industries

Today etiquette consultants are in demand across all markets, from the large corporate companies who want their managers and directors to understand how to behave with foreign clients to school classrooms teaching children how to make small talk or display beautiful table manners.

As a certified etiquette coach you will join an exciting and growing industry. Since the year 2000, etiquette training is increasing in popularity and demand across the world. But the single biggest explosion for etiquette coaching is across Asia and Africa.

UK CPD Accreditated Programme
Certified Trainer, etiquette coach, HNWI, High Net Worth Clients, Luxury Sales

As a Certified International Etiquette Coach, you will be teaching people the skills and behaviour they need to succeed in both thier business and personal lives. The difference you make to their lives will be one of your greatest career rewards.

Private Clients or Corporate?

Etiquette Coaches choose a number of areas to specialise in. Some focus on coaching adults or children on proper etiquette and manners. Consider the sloppy eater who used to offend people with bad table manners simply because nobody took the time to teach him the correct manners, with your help they can be transformed into the charming guest everyone wants to invite to dinner.

While many private individuals hire an etiquette coach themselves, etiquette for corporate clients is one of the biggest expansion areas in the etiquette and behaviour market. Companies hire etiquette coaches to help young managers understand correct business etiquette, senior executives to make great first impressions at board level and to guide travelling executives in cultural etiquette when meeting clients from different countries and cultures across the world.

A common question we get asked is whether an etiquette coach is well paid. Generally speaking the answer is yes, however there is a caveat to this. You won’t be successful overnight, it takes time to get established, it takes time to become known and get recognised and it takes time and hard work to market yourself and your services. Doing a course will not miraculously transform you overnight into a successful etiquette coach but what it will do is give you the tools and knowledge to move ahead with confidence.


Video Lessons

Live Classes

Meet your tutor

Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.

Acclaimed health and lifestyle program

I'll show you how


The last six weeks have been one of the most inspiring, insightful and rewarding moments in my learning life. I came to look forward to every Saturday evening like a child looking forward to a candy..
I had a wonderful learning experience. New insights in a lot of areas that I have always assumed to be good at. I definitely emerge with additional knowledge and practices
One of the best trainings I have ever been involved in. My best moments are during the live classes when you get to learn from Dr Russell directly. I am a lot loaded with more idles and information
It was an awesome experience, amazing content, and our tutor has a great mastery of content, sense of humor and personality. I am glad to have my studies at Luxury Academy, very practical and tailored to real world.
It was a great experience and I learnt a lot the program was well structured and the tutor was extremely wonderful in the overall the experience is remarkable and I personally look forward to advancing my studies with the Academy.
This training has had a profound effect on me and my work place .Am more confident as a manager and a leader, looking forward to learn more . Thanks DR Russell.You are an amazing teacher. Very practical and real .

Need Help?


Your most common questions.

We recommend that you set aside 4-5 hours per week

Yes. There is a final exam the week following your final live class.

This course is specifically designed for new etiquette coaches and is not suitable as a standalone etiquette training.

Live classes take place once per week and last 60-90 minutes.

No. You don’t need experience. Just a desire to succeed as an etiquette coach.

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