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Learn how to attract high net worth clients in 5 days

5 - Day Challenge - 30 minutes a day
For entrepreneurs, salespeople and luxury professionals

Next Challenge - Monday 7th June 2021


Teams of 6 and above
This programme is not available to join on an individual basis

Learn how to Engage with high net worth clients

5 day challenge

Learn to understand the mindset of high net worth individuals and develop your confidence to attract them as clients. The 5-Day Challenge on How to Attract High Net Worth Clients will teach you what kind of companies and vendors luxury and high net worth clients prefer to work with and why.

Not all wealthy clients are the same

The key to getting High Net Worth Individuals (HNWIs) as your clients, is in understanding their behaviour as consumers. A good starting point is to look at the brands they currently buy from e.g. Apple, Aston Martin, Mercedes, Rolls Royce, Mont Blanc, Rolex etc. Studying these brands will give you valuable insights into what these individuals expect from their buying experiences and how your brand should match these experiences.

The buying behaviours of affluent individuals can be confusing and seem almost contradictory at times. For instance, they like high-end products but also buy every-day items. They enjoy caviar but will also shop at a discount supermarket.

Some like traditional values and meeting in person, whilst other prefer fast, no nonsense conversations. Confused yet? One of the great things about have HNWI’s as clients is that they are very loyal, especially to brands that give them great service and make their lives easier.

"High net worth clients expect to deal with experts"

- Working with High Net Worth Clients 5-Day Challenge
Attracting High Net Worth Clients
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30 Minutes a Day for 5 Days

With our simple 5-day challenge on how to work with and attract high net worth clients, you will learn to understand who this client type are, how your personal brand attracts them, how being an expert is an expectation and how when selling a luxury product or service, you have to take a diferent approach when dealing with this client type. And you can learn it in 30 minutes a day over 5 days.

The 5-Day Challenge provides:

  • 5 daily training videos you can watch in under 10 minutes each morning.
  • 5 daily challenges you can implement and work on each day.
  • 2 live online zoom class with focussed topics and challenge accountability.

This challenge is an easy and fun way to quickly and permanently improve your confidence and knowledge of the high net worth client.

What you will learn

Working with High Net Worth Clients Day 1

Understanding what makes a high net worth client high net worth

Working with High Net Worth Clients Day (2)

Define your ideal client properly so you can begin to attract them

Working with High Net Worth Clients Day (3)

Your personal brand is how you are perceived, ensure it speaks to your client

Working with High Net Worth Clients Day (4)

High net worth clients are more comfortable with experts, position yourself as one

Working with High Net Worth Clients Day (5)

Selling to high net worth clients is slightly differnt than selling to the mass market

Working with High Net Worth Clients Day Live Class

Monday: Understanding Luxury
Friday: Building Client Relationships

Meet your tutor

Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.


The last six weeks have been one of the most inspiring, insightful and rewarding moments in my learning life. I came to look forward to every Saturday evening like a child looking forward to a candy..
I had a wonderful learning experience. New insights in a lot of areas that I have always assumed to be good at. I definitely emerge with additional knowledge and practices
One of the best trainings I have ever been involved in. My best moments are during the live classes when you get to learn from Dr Russell directly. I am a lot loaded with more idles and information
It was an awesome experience, amazing content, and our tutor has a great mastery of content, sense of humor and personality. I am glad to have my studies at Luxury Academy, very practical and tailored to real world.
It was a great experience and I learnt a lot the program was well structured and the tutor was extremely wonderful in the overall the experience is remarkable and I personally look forward to advancing my studies with the Academy.
This training has had a profound effect on me and my work place .Am more confident as a manager and a leader, looking forward to learn more . Thanks DR Russell.You are an amazing teacher. Very practical and real .
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