Enhancing guest experiences
Upselling is a common strategy for restaurants to boost their profits. By understanding how to sell more, you can help double tips, improve business revenue and enhance guest experiences.
Upselling is more than sales; it requires perception, knowledge and discretion. At its best, upselling looks less like sales and more like customer service; effective techniques should be subtle enough to avoid annoying the customer or making them feel pestered.
This Restaurant Upselling course will help you to become proficient in restaurant sales and in turn, create an exceptional guest experience while increasing revenue.
Meet your tutor
Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.
Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.
Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school
Paul holds a BSc, MSc and Doctorate in Workplace Psychology.
Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.