Certificate in Luxury Sales
Teams of 6 and above
This programme is not available to join on an individual basis
Duration
6 Week programme 80+ video lessons and 6 live online classes.
Overview
Helping sales professionals sell to luxury clients without hard selling.
Suitability
Suitable for sales professionals in all industries across the luxury sector.
Magic, Passion And Emotion
Selling luxury, be it a luxury product or service is full of magic, passion, and emotion. The affluent customer, the product, and the Sales Ambassador all enjoy a unique relationship that has a different foundation to non-luxury sales and is just as important as the luxury product itself.
In the luxury selling process, the Sales Ambassador builds a solid client relationship and actively participates in the brand experience. The role of the Sales Ambassador is vital for the success and future of every brand. Selling is a noble profession that is both complex and diverse. It requires a multitude of skills, personal energy, and the ability to be constantly self-motivated.
Uniquely Luxury
What happens in a luxury setting that makes it unique? How do you build customer trust and engagement that can last for decades or even a lifetime?
What is the link between a luxury product and the client who desires it? How can you set yourself apart when compared to your competition? How do you go about up-selling or cross-selling in luxury?
Selling Luxury covers all of these areas throughout the 3 months of the course.
Ever Higher Expectations
Today, our customers’ references in terms of service are extremely high and go far beyond the luxury sector. In the world of luxury, customers are expecting a top level of service before, during, and after every contact or sale.
Reaching excellence in service is essential for every Sales Ambassador so that customers are even more engaged and loyal to your brand. This relationship should be approached with care and with the understanding that it is a never-ending learning process.
Masters of Building Relationships
For each sales contact with an affluent customer, it is important to remember that the Sales Ambassador is the brand. When their demeanour invokes positive feelings, the chances of completing a successful sale are increased. The better the customer feels about the entire process, the stronger the possibility of completing the sale will be.
The term “Ambassador” is important here. The Sales Ambassador truly represents the brand. When a contact is negative, the whole brand is seen as negative.
Just like their diplomatic counterparts, Sales Ambassadors are diplomatic, engaging, polite and elegant. They’re also masters at building and maintaining relationships.
Selling Luxury Course Modules
Video Lessons
- Week 01 - Building the Sales Foundation
- Week 02 - Soft Skills in Sales
- Week 03 - Selling with Stories
- Week 04 - Sales Presentations
- Week 05 - Sales Negotiation
- Week 06 - Selling Online
Live Classes
- Week 01 - The Language of Luxury Sales
- Week 02 - Categories of Wealth
- Week 03 - Defining your Perfect Client
- Week 04 - Crafting Your Sales Story
- Week 05 - Using Social Media to Sell
- Week 06 - Critical Thinking in Sales
What our Students Say
